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Fashion Marketing – Careers Within Fashion

Another one of the crucial positions within the fashion world that is not quite so glamorous is the marketer. It is the job of the fashion marketer to create the advertising campaigns that will eventually lead to more exposure and sales of the designer’s clothing/accessories. It is their job to make sure that all of the clothing and accessories that are being sold by their company is represented in the best possible scenario day in and day out. Marketers in the fashion industry have to keep constantly analyzing new trends and seeing if what they are doing is working or not. Then if it is not, they need to make the necessary adjustments in order to have success for themselves and the company that they represent. They are directly engaged with all of the aspects of advertising and promotion when it comes to their products.

Fashion marketers are usually one of the higher paid careers in the industry at $55,000 to $90,000 annually. The lower end for those just starting out is right around $35,000, and the higher end for the established and experienced marketers can easily run six figures. Education has a lot to do with how much you are going to be paid, which is not the case in most other fashion careers. For instance, a master’s degree in the field of marketing is going to bring you a lot more financial attention than if you had a lower degree. Your experience can also play a big part in how much you get paid.



Almost all of the time, companies are going to require that you have at least a bachelor’s degree in marketing. Master’s degrees are obviously preferred. Other coursework and education should also include business classes and minors. This is an education based career that is competitive, and you need to make sure that you stand out as a candidate with your education and experience if you want to see success as a fashion marketer. Higher level opportunities may also require more education before advancement is possible.