Alexandre Herchcovitch

Alexandre Herchcovitch is known for utilizing latex from the unique jungle of the Amazon, hectic design prints and incredibly bold slashes of the most vivid colors. Born in Sao Paulo, but of Polish and Romanian heritage, this designer has had his sights set on the fashion industry since he was 10 years old. He made clothes while attending Jewish orthodox school in his locale and frequently dressed his lingerie factory-running mother. He completed his fashion education in his home city at the Santa Marcelina College of Arts, which was a Catholic Institution.

In no time, he was launching and showing his very first line – 1993 Brazil. Herchcovitch’s designs are now seen all over the world from Paris to London to New York. In fact, he transformed a catwalk in Manhattan with bright colors and floral prints, which was his New York debut with his sprint and summer 2005 line.



Herchcovitch’s clothing could be described as complex. He gets his inspiration from both politics as well as art, which is vividly seen in his clothing. While his clothing is straightforward in a sense, it also splashes the world with Brazilian flavor. For example, a jacket may be pretty traditional from the front, but when you see it from the back, you’ll know it is a Herchcovitch design because of the myriad of bold colors that make the ruffles that flutter all across the back – you may even find a floor-sweeping train finishing off a tailored jacket like this.

While a tailored jacket as described isn’t for everyone, and Herchcovitch understands this, there are much simpler separates that are faetured in his women’s and men’s collections. He is known to produce four demin collections yearly in addition to his standard collection lines. He currently has two Sao Paulo stores and has several partnerships with companies such as Converse.